PUBLIC RELATIONS
Public relations defines the difference between a BUSINESS and a SUCCESSFUL BUSINESS. We employ our expert storytelling skills to develop your clear, concise, effective brand and message. Then we apply proven strategic planning to customize a campaign that maximizes your investment by targeting the right audiences for the greatest return on that investment.
Our carefully conceived campaigns put your message front and center, making your brand the one potential customers can’t resist.
ENTERTAINMENT/MUSIC INDUSTRY RELATIONS
From generating buzz about a new song or album, to keeping an entertainer’s name front and center, to promoting tour dates, Entertainment PR demands a unique approach.
We work with an artist’s management team, to build name and brand recognition, enhancing music downloads, bookings, ticket buys, and merchandise sales.
MEDIA RELATIONS
Who better to get the media excited about you and your brand, than a media “insider?” Our President, Chris Tatum, is a 30-year TV news veteran. He uses his first-hand knowledge of how newsrooms work, to present your message in a way that entices media outlets to, not just report about your brand, but to get excited about it.
We help you build solid, lasting relationships with the media, establishing you as a journalist’s “go-to” expert in your field.
COMMUNITY RELATIONS
How your community views your brand can greatly affect your bottom line. We help build strong, healthy relationships between your business, its neighbors, and charitable organizations.
From hands-on community engagement projects, to corporate giving, to neighborhood volunteer programs, we make sure you are the neighbor your community is proud to have and determined to keep.
CRISIS MANAGEMENT
No business or brand is immune to trouble, but how quickly and effectively you respond to a crisis can determine whether your brand will survive and rebound from it. We stand with you during that difficulty, helping you craft your response, containing potential damage, thus minimizing harm to your brand’s reputation.
We can also help you develop a Crisis Management plan to ensure your business and team stands prepared for any unexpected crisis.
MEDIA COACHING/CONSULTING
What you say – and how you say it, especially during a crisis, can greatly affect people’s perceptions of your business and brand. In today’s era of disinformation and misinformation, the public is more scrutinizing than ever, analyzing – not just your words, but your facial expressions and body language.
Whether you’re promoting your brand, or defending it, we teach you to confidently face the media, fully equipped to sell a positive story, even if the media is looking for a negative one.
EVENT PLANNING/PROMOTION
A strategically planned, well-promoted, highly executed event is a solid way for a business or brand to showcase itself to potential customers/clients, but it takes a lot of people – and work – to pull it off.
We pull from our menus of both Content and Strategy services to make yours a must-attend event.
From venue scouting and booking, to program development, to catering, to equipment and sound system rental, to extensive promotion, we utilize our exceptional business relationships to make sure your event exceeds expectations without exceeding your budget.